About Media Measures
Media Measures is a media analysis research firm, specialising in administration systems to assist clients’ knowledge and understanding of their total media and communications activities.
With offices in Melbourne and Hong Kong, we service large global corporations, government agencies, cultural institutions, academic institutions and research centres in Australia, New Zealand, France, China, Hong Kong, Taiwan, Thailand, Indonesia, Singapore, Malaysia, Japan, Korea and India.
Why Do Our Clients Choose Media Measures?
• Media Measures specialises in administration systems for media management – We offer systems to assist media teams get a handle on the complex array of inputs that make-up an organisation’s contemporary media profile. These might include online media, social media, internally generated or website generated copy.
• We customise, we don’t use algorithms – Our specialist analysts read your media. We do not rely on electronic scanning to appraise and categorise media. We approach our research from the audience’s perspective. This protects against incorrect judgements triggered by simple word recognition systems.
• Integrated coverage in one report – We work with our customers to integrate all types of media into one consolidated database customised to the tracking needs of the client. This database is then used to generate reports. The data can also be ‘sliced and diced’ to track historical or current issues.
• Global reach – Our data and analytics systems support media and public relations practitioners, worldwide. With offices in Melbourne and Hong Kong, Media Measures has the capacity to meet local and global requirements, including foreign language media.
