We Customise To Meet Your Needs

We offer a range of data management and media analytics services. Our work is customised to meet the needs of each individual client.

Media Measures can provide your organisation with a clear and comprehensive media profile in terms of how it is represented in the media and how it perceived by key target audiences. Our work is quantitative and qualitative. Some clients prefer data spreadsheets, others, written commentary and observations from our specialist analysts. Media Measures research includes all types of media including foreign language coverage.

Media Measures can assess how an organisation is represented in relation to its competitors and identify key spokespeople who appear in the media. Our work includes expert systems to monitor and track social media.

We deliver analysis on reputation, branding and sponsorship, tracking and interpretation of key messages, audience reach and demographics, and assessment of coverage against marketing and PR objectives.

Specific Media Measures Services

The list below provides an overview of the most frequently requested analysis functions. Media Measures can provide any type of research service, beyond those listed below; data can be presented in graphic or tabular formats. These services apply to all types of media, including social media. Clients have the option of a customised login facility through the Media Measures website to access reports, databases and upload functions.

  • Evaluation of all media coverage according to whether it is favourable, unfavourable or neutral.
  • Valuation and breakdown of sponsorships or other relationships including value added to brand and reputation.
  • Breakdown of media coverage according to specialist themes/markets/regions etc as required by the client.
  • Tracking the reporting of issues/crisis events over a given time interval.
  • Breakdown of media coverage according to individual publications, individual radio and television stations and individual journalists.
  • Tracking of media releases to appraise take-up levels across specific markets/regions.
  • Prepare observations and data on CEO presence in the media along with key spokespersons, experts etc.
  • Breakdown and presentation of all data according to international, regional, national, capital city, national regional, suburban.
  • Tracking of corporate messages, measurement of KPIs.
  • Tracking of reputation factors including governance and management, stakeholder issues, community activities, environmental practices, workplace matters etc. These can be applied across different markets.
  • Expert discussion of results providing an explanation of trends, analysing key themes and issues and their overall impacts.
  • Providing independent reports on media performance and the contribution of media activity to overall marketing strategies.
  • Recommendations for future approaches and strategies.
  • Low cost market research using social media rather than conventional survey systems.
  • Media valuation which provides a total dollar value for all media coverage.

Why Media Measures?

Media Measures is not a monitoring agency. Think of us as an outsourced research desk for your media & communications team. Click here to find out more.

Integrated Media Analysis

Media Measures integrated media analysis service funnels all of your local or international print, online, TV and social media activities into one consolidated database. Click here to find out more.

Arts, Events & Campaigns

We provide specialist research for major art galleries, libraries museums, festivals and major events. Click here to find out more.