Media Measures’ analysis is regularly used to inform reputation, brand and campaign effectiveness. We offer detailed reputation and sustainability research services to the world’s largest companies, underpinned by our proprietary framework to measure key reputation factors such as environmental, corporate governance, social and workplace practices.
We have also developed systems to quantify stakeholder perceptions. A decision to cut costs might be regarded as a positive media story by financial market stakeholders but community and workforce stakeholders may view the same media story as negative.
We understand these complexities, and recognise the perspectives and interpretations of different audiences on reputational impacts.
